The USU offers organisations unique opportunities to communicate your message meaningfully to more than 45,000 students - your target audience.
The USU is a not-for-profit organisation. We work with students and for students. Everything we do has behind it, the aim of providing the best student experience in the country. By choosing to advertise with us you are choosing to support University of Sydney students now and into the future. Thank you.
Demographic at a glance
- 45,000+ 18-24 year olds
- 59% female
- 41% male
- 9,000+ International students
- Graduates become top 10% income earners in the country.
- Reach tomorrow’s leaders today.
Students are advanced users of technology and engage with entertainment, music, fashion, culture and are often opinion leaders amongst their peers. The USU offers incredibly integrated advertising campaigns to reach the student population. Through an effective marketing mix across our advertising channels, you’ll surely generate the exposure that you need to this ever developing youth demographic.
For rate cards and more information on integrated on-campus marketing opportunities, please contact Wendy McWilliam, Sponsorship Manager on (02) 9563 6256 or email
The main on-campus publication printed on entirely recycled paper as an A4 size magazine.
- 48 pages
- 5 student editors
- Print run of 10,000 copies
- Readership approx 50000
- Distributed directly to students and from stands on campus and affiliated sites
- Includes a ‘What’s on guide’, feature articles, interviews, reviews, giveaways, social pages, promotions and regular themed sections.
The information hub for the USU - Features include photo gallery, important notices, competition and program information, online USU member card registration and an interactive section that allows more than 200 Clubs and Societies to publish events on the site.
Our new website with integrated functionality will continue the success of our site as the major information portal for students on a daily basis.
Experiential
Market your product or service direct to students via product sampling, surveys or other face-to-face promotional campaigns. USU offers external companies exclusive opportunities to undertake experiential marketing on a face-to-face basis within our busy campus. With more than 45,000 students, our foot traffic volumes are incredibly concentrated and high.
Posters and Publication Stands
Increased visual presence on campus. Attractive publication stands for USU and external advertiser’s flyers, leaflets or magazines in the three buildings on campus with maximum student traffic. Official USU poster boards with USU events and Clubs and Societies programs advertised on them.
External companies can now use these avenues to advertise and promote events, products and services on campus.
Back of Toilet Door Advertising
An incredibly high impact campaign that allows direct cut through to our student body. With over 50 locations throughout the major arterial points on campus, this is an extremely effective method in line with “Call to action” strategic marketing.
Charities
USU has a limited number of opportunities for Charity Groups to undertake activities which are of interest to our campus community. If you are a Charity Group please download the below Application Form to apply for this cost free opportunity.
Please note that applications take approximately 14 days to process and conditions apply. You will be notified via email if your application is successful.
Charity Promotional Application Form
The USU actively supports a number of important community activities via its Community Convenorships Program, an integral part of our Student Leadership Program.
Your activity might be better served by aligning it with the programs of one of our convenors. Our Community Convenorships include:
- Women’s Convenor
- Multicultural Convenor
- Public Issues Convenor
- Indigenous Convenor
- Queer Convenors
- Environment Convenor
- Postgraduate Convenor
USU is a not for profit organisation and all advertising and sponsorship funds are utilised to run student events, programs and publications.
Distributed directly to all first year students’ right up to Orientation Week, the publication is an essential and highly valued resource for University of Sydney students. It includes semester dates, timetables, maps for building locations and essential student resources. It also outlines the range of services and activities offered on campus, special discounts, events and competitions. Student diaries are also distributed to all Access Card Holders and are also available for purchase through Campus Stores.